Maintaining and Evolving Successful Commercial Web Sites - Managing Change, Content, Customer Relationships, and Site Measurement

Informationen zum Autor Ashley Friedlein is cofounder and CEO of e-consultancy ( www.e-consultancy.com ), an online and offline service for U.K. e-business professionals, providing access to the best e-business information and advice. Previously, he was lead strategist and senior producer at Wheel, where he successfully managed the development, delivery, and ongoing maintenance of several major Internet sites, in particular those for media owners. Ashley comes from a background in digital media production, having worked at Pearson and Bloomberg and with the major U.K. broadcasters. He is the author of Web Project Management: Delivering Successful Commercial Web Sites (2001).Addresses the realities of successful sites. This book aims to provide the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects. It describes content management & customer relationship management and how to go about implementing them.

Product details

• Authors: Ashley Friedlein, Ashley (E-Consultancy Friedlein, Friedlein Ashley
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 03.01.2003
• EAN: 9781558608306
• ISBN: 978-1-55860-830-6
• No. of pages: 442
• Series: The Morgan Kaufmann Series in Data Management Systems
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Internet; Social sciences, law, business > Business > Business administration; COMPUTERS / Internet / General, BUSINESS & ECONOMICS / Operations Research, Internet: general works, Enterprise Software, Operational research