Corporate Communication - 3rd Edition

Describes changes in the environment for business and their implications for corporate communication. This book not only describes what's happening in an era of advanced communication, but what companies can do to stay one step ahead of the competition. It provides an overview of corporate communication and its various sub-functions.

Product details

• Authors: Paul A Argenti
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Paperback / Softback
• Released: 15.01.2003
• EAN: 9780071151368
• ISBN: 978-0-07-115136-8
• Dimensions: 190 mm x 230 mm x 10 mm
• Subject: Social sciences, law, business > Business