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Klappentext This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories! applications! and hands-on material. It is divided into four parts: Electronic Commerce Basics! Electronic Commerce Supporting Activities! Implementation and Management Issues in Electronic Commerce! and Appendix and Glossary.The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises! encouraging readers to explore and analyze sites! and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. Zusammenfassung Offers an overview of electronic commerce. This book is divided into four parts: Electronic Commerce Basics! Electronic Commerce Supporting Activities! Implementation and Management Issues in Electronic Commerce! and Appendix and Glossary. It includes case studies! projects and hands-on exercises.
List of contents
Getting Started with Electronic Commerce
Electronic Commerce Fundamentals
Electronic Commerce In Action
Intranets and Extranets
Electronic Data Interchange
Electronic Payment Systems
Marketing and Advertising on the Web
Technologies and Applications to Support Electronic Commerce
Infrastructure for Electronic Commerce
Personal, Social, Organizational, Legal, Tax, and International Issues
Security Issues and Measures: Protecting Electronic Commerce Resources
Building a Successful Electronic Commerce Site: A Life Cycle Approach
Appendix A: Basic Web Literacy and Instructions for Creating Web Pages
Glossary
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"This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources." - Book News, Inc.®, Portland, Oregon
