Delivering Customer Value

Offers fundamental information to assist students in passing the CIM exams. This title features diagrams and bulleted lists. It includes sections that begin with a list of learning outcomes and end with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.

Product details

• Authors: Ray Donnelly, Donnelly Ray
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 27.08.2009
• EAN: 9781856178518
• ISBN: 978-1-85617-851-8
• Series: CIM Revision Cards
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, STUDY AIDS / Vocational, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing, Business & Management: Study & Revision Guides, Business and management: study and revision guides