Fred Wiersema - The New Market Leaders - Who's Winning and How in the Battle for Customers

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Fred Wiersema

The New Market Leaders - Who's Winning and How in the Battle for Customers

English · Paperback / Softback

Description

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Managers are finding it hard to attract and retain customers in the online economy. This book identifies 100 of the most infuential global businesses and explains what makes them so powerful.

Product details

Authors Fred Wiersema
Publisher Free Press UK
 
Languages English
Product format Paperback / Softback
Released 09.10.2002
 
EAN 9780743221375
ISBN 978-0-7432-2137-5
No. of pages 262
Dimensions 152 mm x 233 mm x 20 mm
Subjects Social sciences, law, business > Business

E-Commerce

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