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James R. Gregory, Jack G. Wiechmann

Branding Across Borders - A Guide to Global Brand Marketing

English · Hardback

Description

Gregory, founder and CEO of a firm specializing in brand strategy and communications, provides marketers with insights and step-by-step strategies for developing successful global brands, and shows how marketers can adapt organizational structures to manage brands in the global marketplace. He examines aspects of reestablishing an existing brand in

Product details

Authors	James R. Gregory, Jack G. Wiechmann
Publisher	McGraw Hill Trade

Languages	English
Product format	Hardback
Released	15.11.2001

EAN	9780658009457
ISBN	978-0-658-00945-7
Subjects	Social sciences, law, business > Business Unternehmensstrategie, Marke, Markenschutz

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