Read more
List of contents
1. Competitive Strategy and CE 2. The Role of the Top Management Team in Formulating and Implementing CE 3. Lessons From CE Initiatives 4. The MNC and CE 5. Diffusion Strategies for CE 6. Outcomes and Evaluation Strategies for CE 7. Entrepreneurial Orientation and Intensity
Summary
A companion volume to Herbert’s Strategic Corporate Entrepreneurship textbook, Advances in Strategic Corporate Entrepreneurship presents readings from the current literature which offer cutting-edge insights into fundamental and critical processes for companies evolving to higher levels of innovativeness and entrepreneurialism.
The book features articles that offer conceptual advances in theory and/or practice, while maintaining a level of readibility, accessability, and applicability for students and executives. The articles come from highly-regarded academic and business-press sources, with particular emphasis on journals typified by Business Horizons, Harvard Business Review, and California Management Review.
Divided into approximately seven thematic sections, with prefatory comments from the author, this collection of articles is a useful resource for companies or courses examining strategic corporate entrepreneurship.
