The 11 Immutable Laws of Internet Branding

Summary

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. The authors divulge their revolutionary strategies needed to successfully build a company, product or service into a profitable brand using the Internet.

Product details

• Authors: Al Ries, Laura Ries
• Publisher: Harper Collins Uk
• Languages: English
• Product format: Paperback / Softback
• Released: 10.05.2001
• EAN: 9780006532477
• ISBN: 978-0-00-653247-7
• No. of pages: 175
• Dimensions: 130 mm x 197 mm x 7 mm
• Series: HarperCollins Business; HarperCollins Business
• Subject: Social sciences, law, business > Business