Fr. 255.00

David L. Rogers, Bernd H. Schmitt, Bernd H. Rogers Schmitt, Bernd/ Rogers Schmitt, David L. Rogers, Bernd H. Schmitt

Handbook on Brand and Experience Management

English · Hardback

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Description

Zusammenfassung Explores fresh directions in both brand management research and practice. This book examines such topics as brand attachment, brand permission, and brand meaning. It is suitable for researchers in the areas of marketing, business, management, sociology and psychology.

Product details

Authors	David L. Rogers, Bernd H. Schmitt, Bernd H. Rogers Schmitt, Bernd/ Rogers Schmitt
Assisted by	David L. Rogers (Editor), Bernd H. Schmitt (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	28.12.2008

EAN	9781847200075
ISBN	978-1-84720-007-5
No. of pages	328
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

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