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The image you convey plays a crucial part in determining your career success - getting a job and keeping it in the face of tough competition - and success in every area of your life. Image is far more than just looking, acting and sounding right. It involves a thorough understanding of human psychology and the motivating factors in people''s behaviour. It requires the ability to feel relaxed in any company, and it requires a knowledge of today''s groundrules. This handbook provides all you need to know to overhaul your image, including advice on everything from clothes, cosmetics and etiquette to body language and making presentations. It will give you the confidence to face whatever life throws at you, whether it is an interview for a job, a new client, or the prospect of speaking to a hundred people. On top of that it is a jolly good read. Diana Mather is a partner is Public Image, a company which specialises in advising well-known personalities on image and presentation.
