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Informationen zum Autor Bill Nickels is professor emeritus of business at the University of Maryland! College Park. He has over 35 years experience teaching graduate and undergraduate business courses! including introductory courses in business! marketing! and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications! marketing! non-business marketing! and stress and life management. Klappentext Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with Connect ! today's leading online assignment and assessment system in higher education. For every chapter of the text! Connect Business includes three features to help students prep! study! and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice! assessment! and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking! reinforce key concepts! and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and recall. Inhaltsverzeichnis Part 1 Business Trends: Cultivating a Business in Diverse! Global Environments1 Taking Risks and Making Profits within the Dynamic Business Environment2 Understanding How Economics Affects Business3 Doing Business in Global Markets4 Demanding Ethical and Socially Responsible BehaviorPart 2 Business Ownership: Starting a Small Business5 How to Form a Business6 Entrepreneurship and Starting a Small BusinessPart 3 Business Management: Empowering Employees to Satisfy Customers7 Management and Leadership8 Adapting Organizations to Today's Markets9 Production and Operations ManagementPart 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services10 Motivating Employees11 Human Resource Management: Finding and Keeping the Best Employees12 Dealing with Employee-Management Issues and RelationshipsPart 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans13 Marketing: Helping Buyers Buy14 Developing and Pricing Goods and Services15 Distributing Products16 Using Effective PromotionsPart 6 Managing Financial Resources17 Understanding Accounting and Financial Information18 Financial Management19 Using Securities Markets for Financing and Investing Opportunities20 Money! Financial Institutions! and the Federal ReserveAppendix Working within the Legal EnvironmentBonus Chapters (available online only)A Using Technology to Manage Information BAB Managing Risk BBC Managing Your Personal Finances BC ...
