Read more
Klappentext How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism. Zusammenfassung How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This book presents an introduction to advertising culture. It: provides a comprehensive discussion of the main theories; and shows you how real adverts work! together with reproductions of advertising images and copy. Inhaltsverzeichnis PART ONE: MARKING TIME IN THE MAKING OF MODERN ADVERTISING Selling Space in Advertising History Selling Time in Advertising History PART TWO: DIALECTICS OF ADVERTISING IN MODERN TIMES Advertising, Time and the Commodity-Form Time and the Commodity-Sign PART THREE: ADVERTISING IN POSTMODERN TIME(S) ¿Times they are a Changin¿¿ Transformations of Work and Leisure in the Time/Space Economies of Modern and Postmodern Advertising Mapping the Subject of Postmodern Advertising Technology Sign of the Times Postmodern Disruptions in Advertising Times Conclusion Globalization and the Future of Advertising
