The Invisible Edge - Taking Your Strategy to the Next Level Using Intellectual Property

Arguing that intellectual property is an indispensable component of a competitive company, a guide for managers makes recommendations for overcoming tangible-goal thought processes in order to increase market shares, sustain lower costs, and generate direct income. 20,000 first printing.

Product details

• Authors: Mark Blaxill, Ralph Eckardt
• Publisher: Portfolio
• Languages: English
• Age Recommendation: from age 18
• Product format: Hardback
• Released: 15.01.2009
• EAN: 9781591842378
• ISBN: 978-1-59184-237-8
• Dimensions: 160 mm x 235 mm x 30 mm
• Subject: Social sciences, law, business > Business > Management