Stephanie Capparell - The Real Pepsi Challenge - The Inspirational Story of Breaking the Color Barrier in American

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Fr. 28.90

Stephanie Capparell

The Real Pepsi Challenge - The Inspirational Story of Breaking the Color Barrier in American

English · Hardback

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Description

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Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.

Product details

Authors Stephanie Capparell
Publisher Simon & Schuster USA
 
Languages English
Product format Hardback
Released 09.01.2007
 
EAN 9780743265713
ISBN 978-0-7432-6571-3
No. of pages 349
Dimensions 159 mm x 235 mm x 38 mm

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