Fr. 105.00

Vithala Rao, Vithala R. Rao, Vithala R. Rao

Handbook of Pricing Research in Marketing

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

Zusammenfassung Pricing is an essential aspect of the marketing mix for brands and products. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research.

Product details

Authors	Vithala Rao, Vithala R. Rao
Assisted by	Vithala R. Rao (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Paperback / Softback
Released	30.09.2010

EAN	9781849804417
ISBN	978-1-84980-441-7
No. of pages	616
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.