Break from the pack how to compete

  Acknowledgements About the author Prologue: The never-ending race to succeed Part I  Resisting the pull of the pack Chapter 1                     Welcome to Commodity Hell: the perils of the Copycat Economy   Chapter 2                     How to lose: ten compulsions guaranteed to keep you mired in the pack   Chapter 3   The Madonna effect and the Willie Nelson principle: the power of calculated reinvention   Chapter 4                     Curious, cool, and crazy: building a culture of disciplined lunacy   Part II                 How to break from the pack Chapter 5                     Dominate or leave   Chapter 6                     Put the pieces together for a higher cause   Chapter 7                     Build a defiant pipeline   Chapter 8                     Take your customer to an impossible place  Chapter 9                     Take innovation underground   Chapter 10                     Consolidate for cool   Part III                 How you can lead the pack Chapter 11                     You, the leader of the pack: a 12-step recovery programme   Epilogue   Index      ...

Product details

• Authors: HARARI, Oren Harari
• Publisher: Financial Times Management
• Languages: English
• Product format: Hardback
• Released: 15.04.2007
• EAN: 9780273710981
• ISBN: 978-0-273-71098-1
• Subjects: Social sciences, law, business > Business; Unternehmensstrategie