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Loreen Phillips, Loreen S. Phillips

Cruise to Success - How to Steer Your Way Through Murky Waters of Marketing Your Library

English · Hardback

Description

Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources. Step-by-step guidelines How to instructions Clear, concise information

Product details

Authors	Loreen Phillips, Loreen S. Phillips
Publisher	Neal Schuman

Languages	English
Product format	Hardback
Released	30.11.2008

EAN	9781843344834
ISBN	978-1-84334-483-4
No. of pages	136
Subject	Social sciences, law, business > Business > Advertising, marketing

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