Market Busters

Informationen zum Autor Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania’s Wharton School. They are coauthors of The Entrepreneurial Mindset (HBS Press, 2000). Klappentext Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found and outline forty specific marketbusting moves. In addition, they provide practical tools and checklists to help leaders determine the best move to use in a given situation. Zusammenfassung How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics.

Product details

• Authors: I.C. Macmillan, Ian Macmillan, Ian C. MacMillan, R.G. McGrath, Rita Gunther McGrath, McGrath Rita Gunther
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 02.05.2005
• EAN: 9781591391234
• ISBN: 978-1-59139-123-4
• Dimensions: 160 mm x 245 mm x 28 mm
• Series: Harvard Business School Press; Harvard Business School Press
• Subjects: Social sciences, law, business > Business > Management; Management, Business & Economics / General, Business and Management