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La publicité

French · Paperback / Softback

Description

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Auteur de L'Internationale publicitaire, A. Mattelart montre comment la publicité n'a pas seulement changé de look, mais comment elle a changé de nature.

Product details

Authors Armand Mattelart
Publisher La Découverte
 
Languages French
Product format Paperback / Softback
Released 06.09.1994
 
EAN 9782707119162
ISBN 978-2-7071-1916-2
No. of pages 125
Series Repères
Repères, n° 316
Repères, n° 318
Repères, n° 52
Repères
Repères, n° 223
Repères, n° 153
Subject Social sciences, law, business > Business

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