Fr. 31.00

Jean-Claude Usunier, Jean-Claude Usunier, USUNIER J.C, Usunier Jean-Claude

Commerce entre cultures : une approche culturelle du marketing international. Volume 2 - Commerce entre cultures : une approche culturelle du marketing international

French · Paperback / Softback

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Description

L'objectif de ce volume est de proposer une approche pédagogique complète : notes, cas, exercices, scénarios et incidents critiques.

Product details

Authors	Jean-Claude Usunier, Jean-Claude Usunier, USUNIER J.C, Usunier Jean-Claude
Publisher	Puf

Languages	French
Product format	Paperback / Softback
Released	01.03.1992

EAN	9782130441885
ISBN	978-2-13-044188-5
No. of pages	217
Dimensions	150 mm x 220 mm x 15 mm
Weight	318 g
Series	Gestion Puf Gestion Revue D'Histoire Litteraire de la France Revue D'Histoire Litteraire de la France Gestion
Subject	Social sciences, law, business > Business > Advertising, marketing

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