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Commerce entre cultures : une approche culturelle du marketing international. Volume 1 - Commerce entre cultures : une approche culturelle du marketing international

French · Paperback / Softback

Description

Product details

Authors Jean-Claude Usunier, Jean-Claude Usunier, USUNIER J.C
Publisher Puf
 
Languages French
Product format Paperback / Softback
Released 18.03.1992
 
EAN 9782130441878
ISBN 978-2-13-044187-8
No. of pages 453
Dimensions 150 mm x 220 mm x 30 mm
Weight 626 g
Series Gestion Puf
Gestion
Gestion
Subject Social sciences, law, business > Business > Advertising, marketing

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