Enchantment: The Art of Changing Hearts, Minds and Actions

Informationen zum Autor Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check . He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area. Klappentext Guy Kawasaki is a venture capitalist! serial entrepreneur and the author of nine books! including the bestseller The Art of the Start and Reality Check . Previously he was an Apple Fellow at Apple Computer! Inc and worked on the launch of the original Macintosh in the mid 1980s. Zusammenfassung How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.

Product details

• Authors: Guy Kawasaki
• Publisher: Penguin Books Uk
• Languages: English
• Product format: Paperback
• Released: 31.03.2012
• EAN: 9780241953655
• ISBN: 978-0-241-95365-5
• No. of pages: 240
• Dimensions: 129 mm x 198 mm x 15 mm
• Subjects: Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business; Advertising, Market research, Public Relations, BUSINESS & ECONOMICS / Public Relations, Entrepreneurship, Business innovation, Sales & marketing management, business strategy, Advertising Industry, Impact of science & technology on society, Customer services, Advertising & Society