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Chris Anderson

The Long Tail - Why the Future of Business Is Selling Less of More

English · Paperback / Softback

Description

Examines how technology has changed the face of the marketplace, offering an abundance of variety to consumers who want more of a choice, and can get it because of the commercial viability of distribution, manufacturing, and marketing.

Product details

Authors	Chris Anderson
Publisher	Hyperion

Languages	English
Product format	Paperback / Softback
Released	03.07.2006

EAN	9781401308605
ISBN	978-1-4013-0860-5
No. of pages	238
Dimensions	155 mm x 232 mm x 15 mm
Subjects	Social sciences, law, business > Business Marketing, Absatz (wirtschaftlich)

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