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Nigel Pope, Doug Turco

Sport and Event Marketing

English · Paperback / Softback

Description

Introduces students and practitioners to the importance of sport and event marketing. This book examines the sport and event industries from a marketer's perspective that aims to maximise marketing opportunities and increase attendance rates and financial returns. It is designed for both students and professionals in the field.

Product details

Authors	Nigel Pope, Doug Turco
Publisher	McGraw Hill Trade

Languages	English
Product format	Paperback / Softback
Released	30.04.2001

EAN	9780074708118
ISBN	978-0-07-470811-8
Dimensions	177 mm x 240 mm x 15 mm
Subject	Social sciences, law, business > Business

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