Survey Research By Telephone

Klappentext The telephone survey is now the dominant survey technique. When the first edition of this volume was published! many researchers were making the transition from mail to face-to-face interviewing to telephone surveys. However! much material from the first edition remains applicable today. Additional material in this second edition includes a summary of changes in telephone surveys that have occurred during the last five years. The author also analyzes the comparative advantages and disadvantages of mail! face-to-face and telephone surveys! and discusses the legal and ethical dilemmas raised by technological and methodological developments in telephone survey research. Zusammenfassung The telephone survey is the dominant survey technique. This text includes a summary of changes in telephone surveys. It analyzes the comparative advantages and disadvantages of mail! face-to-face and telephone surveys! and discusses the legal and ethical dilemmas raised by technological and methodological developments in telephone survey research. Inhaltsverzeichnis IntroductionComparing Survey MethodsSamplingIssues in Questionnaire Design and Question WritingAdministrationFinal Considerations and the Future

Product details

• Authors: James H. Frey
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 15.09.1989
• EAN: 9780803929852
• ISBN: 978-0-8039-2985-2
• No. of pages: 296
• Series: Sage Library of Social Research; Sage Library of Social Researc; Sage Library of Social Researc
• Subjects: Social sciences, law, business > Sociology > General, dictionaries; Sociology, SOCIAL SCIENCE / Research