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European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a range of disciplines including economics, organizational behaviour, finance and business strategy, it explores how and why modern businesses behave as they do, and how and why the business environment is changing. A central themem of this substantially updated second edition is the position of Europe within the global economy. Also comprehensively examined is the developing nature of the European Union and the movement towards market economies in Central and Eastern Europe.>
List of contents
The European Business Environment
The Organisation of the European Union
From Single Market to Single Currency
Creating a Level Playing Field: EU Competition and Social Policies
Central and Eastern Europe: Economies in Transition
European Business Organisations
Financing European Business
Formulating European Business Strategy
Alternative Models of European Business Organisation
Accessing European Markets
The Green European Business.
About the author
NEIL HARRIS is Head of Economics & Business Modelling, Southampton Business School, UK.
