Fr. 121.20

J. Lane P. Cooper, John Cooper, John Lane Cooper, Peter Lane

Practical Marketing Planning

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy-to-use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions.>

Product details

Authors	J. Lane P. Cooper, John Cooper, John Lane Cooper, Peter Lane
Publisher	Macmillan

Languages	English
Product format	Paperback / Softback
Released	12.05.1997

EAN	9780333679081
ISBN	978-0-333-67908-1
No. of pages	288
Series	Bloomsbury 3PL
Subject	Guides > Law, job, finance

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.