Understanding the Consumer - A Psychological Approach

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.>

Product details

• Authors: David A Statt, David A. Statt
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 05.03.1997
• EAN: 9780333660638
• ISBN: 978-0-333-66063-8
• No. of pages: 352
• Series: Bloomsbury 3PL
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Social sciences, law, business > Business > Advertising, marketing