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Informationen zum Autor Ruth A. Schmidt, Helen Wright Klappentext This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: *numerous exercises and examples *learning objectives at the beginning of each chapter and summaries at the end *case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text. Zusammenfassung This work moves systematically through the subjects covered in the majority of marketing courses, reinforcing learning through a number of pedagogical features including exercises and examples. The use of spreadsheets is integrated into the text. Inhaltsverzeichnis Introduction to the Finance and Marketing Interface PART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance Sheet The Cash Flow Statement and the Profit and Loss Account The Matching Concept: Stock Valuation and Depreciation Reconciliation of Financial Statements Introduction to Spreadsheets: Calculations and Charts Case Study PART 2: RATIO ANALYSIS Introduction to Ratio Analysis Analysis of Asset Utilisation, Profitability and Performance Returns to Investors Analysis of Profit Pathways Case Study PART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series Analysis Short-Term Forecasting Forecasting using Relationships between Variables Regression Linear Regression on the Spreadsheet Multiple Regression Case Study PART 4: COSTING AND BUDGETING Introduction to Costing Systems Budgeting Budgetary Control Case Study PART 5: DECISION-MAKING Introduction to Decision-Making Introduction to Break-Even Analysis Decision-Making under Risk Long-Term Decision-Making on the Spreadsheet and Sensitivity Analysis Case Study. ...
