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Informationen zum Autor ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India. Klappentext ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organized into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Zusammenfassung Covers the key areas of global operations and globalization! from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses! including Boeing! P&O and Sony. Inhaltsverzeichnis Introduction to Express Exec v 02.02.01 Introduction to Going Global 1 02.02.02 Definition of Terms: What is Going Global? 5 02.02.03 Evolution of Going Global 13 02.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 27 02.02.05 The Issue of Globalization 35 02.02.06 The State of the Art of Going Global 45 02.02.07 Going Global Success Stories 59 02.02.08 Key Concepts and Thinkers 79 02.02.09 Resources for Going Global 89 02.02.10 Ten Steps to Assist Going Global 99 Frequently Asked Questions (FAQs) 105 Index 109...
