Fr. 16.50

Taking Ideas to Market - Innovation 01.08

English · Paperback / Softback

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Description

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Zusammenfassung Covers the key areas of innovation! from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. This title features examples and lessons from some of the world's most successful businesses! including ABB! eBay! 3M and Zara.

Product details

Authors T Jones, Tim Jones, Tim (Innnovaro) Jones, Tim (Innnovaro) Kirby Jones, Tim Kirby Jones, Simon Kirby, Anna Soisalo, Tim Jones
Publisher Wiley, John and Sons Ltd
 
Languages English
Product format Paperback / Softback
Released 10.01.2002
 
EAN 9781841123141
ISBN 978-1-84112-314-1
No. of pages 118
Series Express Exec
ExpressExec S.
Express Exec
Subject Social sciences, law, business > Business > Advertising, marketing

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