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Informationen zum Autor ROBIN BIRN runs the research firm Strategy, Research & Action Ltd and is a Fellow of the Market Research Society. He is the author of Effective Use of Market Research and editor of the prestigious Handbook of International Market Research Techniques. PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books. Klappentext ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly. Zusammenfassung Covers key market research techniques! from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing! consumer goods! brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide. Inhaltsverzeichnis Introduction to Express Exec Introduction What Is Market Research? The Evolution of Market Research The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making Market Research Work Frequently Asked Questions (FAQs) Acknowledgements Index...
