Marketing Financial Services

Informationen zum Autor Christine Ennew, Trevor Watkins, Mike Wright Zusammenfassung Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses. Inhaltsverzeichnis The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington)

Product details

• Authors: Christine Watkins Ennew, Trevor Watkins, Watkins Trevor, Mike Wright
• Assisted by: Christine Ennew (Editor), Ennew Christine (Editor), Trevor Watkins (Editor), Mike Wright (Editor)
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 20.10.1995
• EAN: 9780750622479
• ISBN: 978-0-7506-2247-9
• No. of pages: 420
• Subjects: Social sciences, law, business > Business > Management; Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Management, COMPUTERS / Information Technology, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, Sales & marketing, Sales and marketing, Sales and marketing management