Description
126
Illustre la façon dont la sémiotique intervient dans les domaines du marketing et de la communication, à travers six exemples.
Product details
| Authors | Christian Pinson, Jean-Marie Floch, Jean-Marie (1947-2001) Floch, Floch Jean-Marie, Jean-Marie Floch |
| Publisher | Puf |
| Languages | French |
| Product format | Paperback / Softback |
| Released | 15.10.1990 |
| EAN | 9782130432432 |
| ISBN | 978-2-13-043243-2 |
| No. of pages | 233 |
| Dimensions | 150 mm x 220 mm x 16 mm |
| Weight | 350 g |
| Series |
Revue D'Histoire Litteraire de la France Formes sémiotiques Formes sémiotiques |
| Subject |
Humanities, art, music
> Linguistics and literary studies
|
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