Customer Relationship Management

Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships. Zusammenfassung As customer loyalty becomes a thing of the past! customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems! including how to maximize impact from CRM technology! which data warehousing techniques are effective! and how to create and manage both short- and long-term relationships.

Product details

• Authors: Kirstin L Anderson, Kristin Anderson, Kristin J. Anderson, Kristin L. Anderson, Roger A. Formisano, Carol Kerr, Carol J. Kerr
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2001
• EAN: 9780071379540
• ISBN: 978-0-07-137954-0
• Dimensions: 160 mm x 230 mm x 15 mm
• Series: Briefcase books; Briefcase Books (Paperback); Briefcase Books Series; Briefcase Books (Paperback); Briefcase books
• Subjects: Social sciences, law, business > Business > Management; Management, Kundendienst, Kundenbetreuung, Service