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The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalizationis that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.
List of contents
A Transaction Cost Economics ApproachRegional and Global Strategies of Japanese FirmsRegional versus Global Strategy in the US Service IndustriesRegional Management Centers in the Asia-PacificThe Globalization Myth: The Case of ChinaGlobalization Rediscovered: The Case of Uniqueness and 'Creative Industries'Are the Largest Financial Institutions Really 'Global'?Environmental Reporting by Multinationals from the Triad
About the author
Univ.-Prof. Dr.Profs.h.c. Dr.h.c. Klaus Macharzina ist Inhaber des Lehrstuhls für Unternehmensführung, Organisation und Personalwesen sowie Leiter der Forschungsstelle für Export- und Technologiemanagement (EXTEC) der Universität Hohenheim in Stuttgart. Er ist außerdem Herausgeber der Zeitschrift "mir - Management International Review".
Summary
The papers in this Special Issue show that a new theory of international management built to explain regional-level strategy and structure is required. Internationalization is a well-understood concept at the macro-level: it refers to the increasing economic interdependence among nations. Unfortunately, in the past two decades, many authors from academia and the public policy sphere have made a conceptual quantum leap, equating internationalization with globalization, i.e., the idea that the world is a fully integrated market place. The problem with such a perspective on globalization is that it assumes away the necessity of selectivity in internationalization. Such selectivity is to some extent introduced at the macro-level, but even more importantly, selectivity in internationalization is mainly a firm-driven phenomenon.
