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Marketing et qualité totale

French · Paperback / Softback

Description

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En trois parties : Economie de marché et économie de qualité; La Qualité dans le marketing stratégique (stratégie gagnante de l'entreprise); La Qualité dans le marketing opérationnel.

Product details

Authors , Adriaensens, Bernhard Adriaensens, Bernhard Adriaensens, Marc Ingham, Marc Ingham, Michel Vankerkem, Michel Vankerkem
Publisher De Boeck-Wesmael
 
Languages French
Product format Paperback / Softback
Released 31.03.1993
 
EAN 9782804116910
ISBN 978-2-8041-1691-0
No. of pages 250
Weight 469 g
Series Entreprise
Entreprise
Subject Social sciences, law, business > Business > Business administration

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