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Média marketing : l'influence des médias sur la consommation

French · Paperback / Softback

Description

127

Les techniques quantitatives d'évaluation de l'information et la manière dont cette dernière modifie le comportement de chacun.

Product details

Authors , Jean-Michel Ronsse, Ronsse, Jean-Michel Ronsse
Publisher De Boeck-Wesmael
 
Languages French
Product format Paperback / Softback
Released 31.01.1990
 
EAN 9782804114909
ISBN 978-2-8041-1490-9
No. of pages 326
Weight 590 g
Series Culture & communication. Série Médias
Culture & communication, Série Médias
Subject Social sciences, law, business > Sociology

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