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Klappentext A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals. Zusammenfassung A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication! health promotion and public health programmes! as well as health care professionals. Inhaltsverzeichnis Introduction: Steps Towards Writing Effective Educational Text - Marieke Kools and Charles Abraham Designing Easy-To-Read Text - James Hartley Making Written Materials Easy to Understand - Marieke Kools Making Written Materials Easy to Use - Marieke Kools Using Graphics Effectively in Text - Patricia Wright Developing Evidence-based Content for Health Promotion Materials - Charles Abraham Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change Through Text - Charles Abraham Planning to Frighten People? Think Again! - Robert A.C. Ruiter and Gerjo Kok Message Framing - Mariek Q. Werrij, Robert A.C. Ruiter, Jonathan van ¿t Riet and Hein de Vries Computer-tailoring of Health Promotion Messages - Johannes Brug and Anke Oeema Conclusions and Recommendations - Charles Abraham and Marieke Kools
List of contents
Introduction: Steps Towards Writing Effective Educational Text - Marieke Kools and Charles Abraham
Designing Easy-To-Read Text - James Hartley
Making Written Materials Easy to Understand - Marieke Kools
Making Written Materials Easy to Use - Marieke Kools
Using Graphics Effectively in Text - Patricia Wright
Developing Evidence-based Content for Health Promotion Materials - Charles Abraham
Mapping Change Mechanisms onto Behaviour Change Techniques: A Systematic Approach to Promoting Behaviour Change Through Text - Charles Abraham
Planning to Frighten People? Think Again! - Robert A.C. Ruiter and Gerjo Kok
Message Framing - Mariek Q. Werrij, Robert A.C. Ruiter, Jonathan van 't Riet and Hein de Vries
Computer-tailoring of Health Promotion Messages - Johannes Brug and Anke Oeema
Conclusions and Recommendations - Charles Abraham and Marieke Kools
