101 Social Media Tactics for Nonprofits

Informationen zum Autor MELANIE MATHOS is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company's social media channels; and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization's fundraising and communications. CHAD NORMAN is the Internet marketing manager for Blackbaud, where he wrangles corporate web site content and develops social media strategy. He's the Editor in Chief of Blackbaud Blogs, and contributes to the NetWits ThinkTank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy. Klappentext There are a lot of books about social media strategy, engagement, and listening-but this isn't one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today-and most of the featured resources are free! Authors Melanie Mathos and Chad Norman-both seasoned nonprofit social-medialites-divide each of the 101 digital-age tactics into five key categories: setup, communicate, engage, fundraise, and measure. Tactics include quick, easy-to-follow steps and tools you'll need to implement them. Plus, many of the 101 entries include "A Closer Look" highlighting how leading nonprofit professionals around the world-including Oxfam, charity: water, Red Cross, Greenpeace, March of Dimes, and many others-are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Ready to get connected with a bigger, more interactive audience? Here are just some of the 101 social media tactics you can get started with right now: Brand your YouTube channelClaim your venue on foursquareConnect with the top tweeters in your areaMake your tweets retweetableUse TwitPic to share photos and videosCreate a Facebook welcome tabAsk your Facebook fans a questionGet creative with avatarsOrganize a petition on TwitterRaise money with CausesSubmit your photos to Flickr groupsDisplay RSS feeds on your web siteCreate a Wikipedia entryMake a buzzworthy videoLivestream your eventsAdd a tweet button to your web site or blogCreate a Facebook donation tabHold a tweetathonTrack referrals from social sitesMeasure new visitors from social channels Create a program from scratch. Add a new twist to an existing one. Engage with supporters in new and inventive ways. Discover how just a couple of quick clicks of the mouse can make an immediate impact on your organization's social presence with the tips and tools found in 101 Social Media Tactics for Nonprofits. Zusammenfassung The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Inhaltsverzeichnis Foreword xi Acknowledgments xiii Introduction xv Using This Book xvi Tactic Checklist xvii Chapter 1 Setup 1 1. Claim Your User Name on Facebook 2 2. Brand Your YouTube Channel 3 3. Claim Your Venue on foursquare 4 4. Create a Branded foursquare Page 6 5. Create a Custom Twitter Background 9 6. Brand Your Facebook Page 11 7. Add Multiple Administrators to Your Facebook Page 13 8. Set and Display Rules for Your Facebook Community 14 9. Allow Supporters to Post Content on Your Facebook Page 17 10. Monitor Facebook Page Activity with Alerts 19 11. Use Commenting Too...

List of contents

Foreword xi
 
Acknowledgments xiii
 
Introduction xv
 
Using This Book xvi
 
Tactic Checklist xvii
 
Chapter 1 Setup 1
 
1. Claim Your User Name on Facebook 2
 
2. Brand Your YouTube Channel 3
 
3. Claim Your Venue on foursquare 4
 
4. Create a Branded foursquare Page 6
 
5. Create a Custom Twitter Background 9
 
6. Brand Your Facebook Page 11
 
7. Add Multiple Administrators to Your Facebook Page 13
 
8. Set and Display Rules for Your Facebook Community 14
 
9. Allow Supporters to Post Content on Your Facebook Page 17
 
10. Monitor Facebook Page Activity with Alerts 19
 
11. Use Commenting Tools that Authenticate with Social Accounts 21
 
12. Add a Facebook Like Button to Your Web Site or Blog 22
 
13. Add a Twitter Follow Button to Your Site 23
 
14. Include the ShareThis Sharing Button 25
 
15. Create a Flickr Pro Account 26
 
16. Publish Photos Under a Creative Commons License 28
 
17. Submit Your Photos to Flickr Groups 30
 
Chapter 2 Communicate 33
 
18. Use Collaboration Tools to Manage Twitter Accounts 34
 
19. Create Twitter Lists 36
 
20. Display Names of Staff Contributing to Twitter and Facebook 37
 
21. Connect with the Top Tweeters in Your Area 40
 
22. Monitor Local Twitter Activity Using Hashtags 42
 
23. Make Your Tweets Retweetable 44
 
24. Sign up for Tweets for Good 46
 
25. Recruit New Staff and Volunteers 48
 
26. Start, Join, and Organize Conversations with Hashtags 49
 
27. Promote an Event or Campaign with a Hashtag 51
 
28. Contribute to Mission-Related Twitter Hashtags 52
 
29. Use TwitPic to Share Photos and Videos 54
 
30. Display RSS Feeds on Your Web Site 55
 
31. Display Live Twitter Content on Your Web Site and Blog 57
 
32. Feed Your Blog to Twitter and Facebook 59
 
33. Use Facebook Social Plug-ins on Your Site 60
 
34. Add Events to Your Facebook Page 62
 
35. Integrate Other Social Channels with Facebook 64
 
36. Include Social Channels in Contact Information 65
 
37. Integrate Supporter Photos with Other Channels 67
 
38. Submit Content to Social News and Bookmarking Sites 69
 
39. Create a Wikipedia Entry 71
 
40. Create a Social Media Newspaper 72
 
41. Make a Buzzworthy Video 73
 
42. Participate in a Video Contest 75
 
43. Livestream Your Events 77
 
44. Provide Instant Access to Content with QR Codes 79
 
45. Share Presentations and Documents Online 82
 
Chapter 3 Engage 85
 
46. Create a Facebook Welcome Tab 86
 
47. Encourage Action with Facebook Custom Tab 89
 
48. Encourage Supporters to Share Facebook Content 90
 
49. Launch a Like Campaign 92
 
50. Use Facebook as Your Organization's Page 93
 
51. Ask Your Facebook Fans a Question 95
 
52. Get Creative with Avatars 96
 
53. Add a Tweet Button to Your Web Site or Blog 98
 
54. Empower Supporters to Take Social Action 100
 
55. Build Real Relationships with Social Communication 102
 
56. Ask Infl uencers to Share Your News 104
 
57. Engage the Blogging Community 106
 
58. Broadcast the Backchannel Buzz at Your Event 108
 
59. Organize a Twitter Chat with a Hashtag 110
 
60. Organize a Tweetup 111
 
61. Reward Your Supporters for Checking In 113
 
62. Add Mission-Related Tips on foursquare 115
 
63. Create a Custom Badge on foursquare 116
 
64. Participate in Giving

Product details

• Authors: M Mathos, Melanie Mathos, Mathos Melanie, Chad Norman, Norman Chad
• Assisted by: Kanter Beth (Foreword)
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 28.02.2012
• EAN: 9781118106242
• ISBN: 978-1-118-10624-2
• No. of pages: 224
• Dimensions: 165 mm x 238 mm x 23 mm
• Subjects: Social sciences, law, business > Business; Business & management, Wirtschaft u. Management, Non-Profit Organizations / Marketing & Communications, Gemeinnützige Organisationen / Marketing u. Kommunikation, Gemeinnützige Einrichtung