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Informationen zum Autor MELANIE MATHOS is the senior public relations manager at Blackbaud, where she spreads the word about their products, services, and customers; co-manages the company's social media channels; and contributes to the NetWits ThinkTank blog. Melanie also serves on the board of directors of Fields to Families, where she leads the organization's fundraising and communications. CHAD NORMAN is the Internet marketing manager for Blackbaud, where he wrangles corporate web site content and develops social media strategy. He's the Editor in Chief of Blackbaud Blogs, and contributes to the NetWits ThinkTank blog. He also hosts and produces The Baudcast. In 2007, he founded Go Green Charleston, a technology-focused nonprofit. He also serves on the board of directors of Fields to Families, managing web strategy. Klappentext The ultimate social media field guide for nonprofits--with 101 ways to engage supporters, share your mission, and inspire action using the social web101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.* Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways* Features 101 beginner to intermediate-level tactics with real-life examples* Offers a workable format to help nonprofits discover new ways of deploying their strategy* Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane SocietyNonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives. Zusammenfassung The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Inhaltsverzeichnis Foreword xi Acknowledgments xiii Introduction xv Using This Book xvi Tactic Checklist xvii Chapter 1 Setup 1 1. Claim Your User Name on Facebook 2 2. Brand Your YouTube Channel 3 3. Claim Your Venue on foursquare 4 4. Create a Branded foursquare Page 6 5. Create a Custom Twitter Background 9 6. Brand Your Facebook Page 11 7. Add Multiple Administrators to Your Facebook Page 13 8. Set and Display Rules for Your Facebook Community 14 9. Allow Supporters to Post Content on Your Facebook Page 17 10. Monitor Facebook Page Activity with Alerts 19 11. Use Commenting Tools that Authenticate with Social Accounts 21 12. Add a Facebook Like Button to Your Web Site or Blog 22 13. Add a Twitter Follow Button to Your Site 23 14. Include the ShareThis Sharing Button 25 15. Create a Flickr Pro Account 26 16. Publish Photos Under a Creative Commons License 28 17. Submit Your Photos to Flickr Groups 30 Chapter 2 Communicate 33 18. Use Collaboration Tools to Manage Twitter Accounts 34 19. Create Twitter Lists 36 20. Display Names of ...
