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Informationen zum Autor John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan , 30 Minutes to Write a Marketing Plan , The Marketing Plan Workbook and Marketing Your Business , all published by Kogan Page. Klappentext Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. Building Your Business Through Export is an indispensible handbook for new and established exporters. In this thorough but accessible guide, John Westwood explains how to navigate the risks, build an understanding of potential target markets and make the most of the services many governments make available to their exporters as you develop and implement your export strategy. Including a range of international case examples, complete sample export and export marketing plans and supported by online checklists and country mini-profiles, this book offers essential advice on choosing and using agents and distributors, pricing, sales promotion, payment methods for export sales and ensuring your company website is ready for international customers. Online resources: country profiles and checklists for every stage of the process Zusammenfassung Building Your Business Through Export is a complete resource for new exporters as well as for those with more experience who are keen to develop their strategy. Inhaltsverzeichnis Chapter - 01: Why start exporting?; Chapter - 02: How to get started; Chapter - 03: How to decide which markets to consider first; Chapter - 04: Researching the market; Chapter - 05: Developing an export strategy and preparing an export plan; Chapter - 06: Entry strategies for overseas markets; Chapter - 07: Setting up and managing overseas distribution; Chapter - 08: Sales promotion; Chapter - 09: Selling goods online; Chapter - 10: Quoting for international business; Chapter - 11: Moving your goods; Chapter - 12: Managing the risks of exporting; Chapter - 13: Individual export markets ...
