Reputation Management

Informationen zum Autor By Elearn, Elearn training company Zusammenfassung This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation. Inhaltsverzeichnis introduction Having a good reputation counts; Chapter 1 Image and reputation; Chapter 2 Creating and managing a corporate image; Chapter 3 Creating and managing brand image; Chapter 4 Managing the internal image; Chapter 5 Managing the external image;

Product details

• Authors: Elearn, Elearn
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 08.09.2008
• EAN: 9780080557427
• ISBN: 978-0-08-055742-7
• No. of pages: 100
• Series: Management Extra; Management Extra
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management