The Weather Channel - The Improbable Rise of a Media Phenomenon

About the author

Jeffrey L. Cruikshank is a cofounder of Kohn-Cruikshank, Inc., a Boston-based communications consulting firm. He has written or cowritten a number of business-related books.

Summary

A story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. It offers an account of high-stakes entrepreneurship and a case study of a media business both experiencing and driving major change.

Product details

• Authors: Frank Batten, Jeffrey L. Cruikshank
• Publisher: MCGRAW-HILL Professional
• Languages: English
• Product format: Hardback
• Released: 01.01.2002
• EAN: 9781578515592
• ISBN: 978-1-57851-559-2
• No. of pages: 276
• Weight: 624 g
• Illustrations: w. figs. and col. photos on plates.
• Subjects: Natural sciences, medicine, IT, technology > Geosciences > Geology; Social sciences, law, business > Business > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, SCIENCE / Earth Sciences / Meteorology & Climatology, BUSINESS & ECONOMICS / Industries / Entertainment, Radio & television industry, Meteorology & climatology, Meteorology and climatology, Film, TV and Radio industries