Fr. 56.90

M Willmott, Michael Willmott, Willmott Michael

Citizen Brands - Putting Society At the Heart of Your Business

English · Paperback / Softback

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Description

Research has shown that what Michael Willmott calls "citizen brands" will be more commercially successful than those that do not take on board societal trends. This title on the subject is backed-up with in-depth research and illustrated with relevant cases and examples.

Product details

Authors	M Willmott, Michael Willmott, Willmott Michael
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Paperback / Softback
Released	25.02.2003

EAN	9780470853580
ISBN	978-0-470-85358-0
No. of pages	272
Subjects	Social sciences, law, business > Business > Management Ratgeber Wirtschaft, Business & management, Sales and marketing, Sales and marketing management, Wirtschaft u. Management, Business Self-Help, Wirtschaft /Ratgeber

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