Differentiate or Die

Product differences are rapidly and easily copied, or are perceived to be minimal, and differentiating a company's products and services from the competition has become key to corporate survival. This title is designed as a guide for businesses on developing powerful differentiation strategies.

Product details

• Authors: Rivkin, Steve Rivkin, Trou, Jack Trout
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 05.10.2001
• EAN: 9780471028925
• ISBN: 978-0-471-02892-5
• Dimensions: 155 mm x 230 mm x 20 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Marketing, Produktmanagement