The Business Plan - How to Win Your Investors' Confidence

In starting a new enterprise one must be able to both plan and realize their initial goal. This book provides the budding entrepreneur with the essentials needed to draw-up and execute a successful business plan. The implementation of the many methods presented in this title have been exercised for years both in practice and in real-world, management consulting situations. By laying out a straightforward blueprint for the reader, this title's pragmatic emphasis and autodidactic approach allows for easy absorption of the necessary skills and tools required for the planning and development of a new business venture. Each section of the book closes with a set of key questions thusly providing a roadmap for building a successful business' from the planning stage to successful marketing to finding investors. It is with this book's method that the reader is able to weigh the real risks associated with business formation.

List of contents

Content:

Why a Businessplan.- The Businessplan project.- The executive summary.- The business idea and the strategic goals.-The Management team and organization.-The products and services.- The market and the competitors.- Marketing and sales.- Research and development.- Production.- Purchasing and logistics.- Finances .- How to win your investors confidence.

Summary

The book provides the essentials to write a successful businessplan. Methods and best practices represent the experience of many years in consulting from a leading consulting firm. Even readers without background in business are given a professional introduction in the field of business planning.

Product details

• Authors: Geral Schwetje, Gerald Schwetje, Sam Vaseghi
• Publisher: Springer, Berlin
• Languages: English
• Product format: Hardback
• Released: 01.01.2007
• EAN: 9783540254515
• ISBN: 978-3-540-25451-5
• No. of pages: 181
• Illustrations: XII, 181 p. 39 illus.
• Subjects: Social sciences, law, business > Business > Business administration; Performance, B, Planning, Organization, Business and Management, Organisationstheorie und -verhalten, Entrepreneurship, Organizational theory & behaviour, organizations, Management science, Start-Ups/Venture Capital, New business enterprises, Start-Ups and Venture Capital