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Can ideas be produced industrially? In the same way as shoes or chocolate? Or does it require flashes of inspiration from brilliant creative thinkers?
No, claims Nadja Schnetzler. In her Swiss company BrainStore, ideas are produced in the same way as products: to order and on a conveyor belt. How is it made possible? - very simply: with the BrainStore ideas machine, an innovation model which functions on engineering principles. The author explains how ideas can be produced systematically and efficiently using this model. Numerous case studies from all over Europe and many anecdotes show the reader how he can successfully use the idea factory's tools in his own company.
The book shows that anyone can develop good ideas - you just need to know the right methods and put together the right team.
List of contents
Sämtliche Teile der Wertschöpfungskette sind heute standardisiert - bis auf ihren Anfang: die Ideenfindung. Dass gute Ideen nicht unbedingt außergewöhnliche Kreativität voraussetzen, sondern einfach nur die richtige Methode, zeigt Nadja Schnetzlers Buch. Ihre Botschaft: Jedes Unternehmen kann schnell und effizient die Ideen produzieren, die es braucht, wenn es sich für das richtige Innovationsmodell entscheidet: die Ideenmaschine.
About the author
Nadja Schnetzler ist ausgebildete Journalistin, außerdem Gründerin und Vorstand der BrainStore AG (Biel/Schweiz) - der ersten "Ideenfabrik" der Welt, die mit einem internationalen Netzwerk von Fachleuten Ideen für Unternehmen, Organisationen oder Privatpersonen entwickelt.
Report
"To be successful today, companies and individuals need to find the best solution in the shortest possible time. We produce ideas on an assembly line. That is very different to the work of an artist or an inventor. But the results are at least as astounding and have been validated on a broad basis". Nadja Schnetzler on BrainStore "Nadja Schnetzler claims that marketable ideas can be produced industrially, just like office chairs or toothpaste. Her book describes a systematic process with which implementable ideas can generated within the desired timeframe " Süddeutsche Zeitung "Nadja Schnetzler explains in an entertaining way how ideas can be produced systematically and efficiently with the help of the BrainStore idea machine. The numerous case studies ensure that author lives up to her claim of practicability and countless anecdotes make for easy reading" Horizont "A practice-related guide to the innovation process in companies. The appeal of this easy-to-read guide to innovation is that Nadja Schnetzler always uses concrete examples to show how companies can come up with good ideas in a planned and targeted way." managermagazin
