Alexander Hiam, D. Murphy, Dallas Murphy - The Fast Forward MBA in Marketing

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Alexander Hiam, D. Murphy, Dallas Murphy

The Fast Forward MBA in Marketing

English · Paperback / Softback

Description

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A guide to marketing products and ideas. Drawn from the world's best MBA programmes, business thinkers, and innovative practitioners, this guide covers the essential ideas needed to make major decisions and plan big moves.

Product details

Authors Alexander Hiam, D. Murphy, Dallas Murphy
Publisher Wiley, John and Sons Ltd
 
Languages English
Product format Paperback / Softback
Released 01.01.1997
 
EAN 9780471166160
ISBN 978-0-471-16616-0
Dimensions 135 mm x 260 mm x 15 mm
Series Portable MBA
Subject Social sciences, law, business > Business

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