Key Account Management - The Definitive Guide 2nd Revised Edition

Analysing how key accounts work, this book creates the tools that readers need in the marketplace. It provides a picture of why KAM must be an important element of the corporate strategic plan. It also provides a hands-on approach with exercises and real-life case studies from which to draw insight.

Product details

• Authors: Malcolm McDonald, Malcolm H. B. McDonald, Beth Rogers, Diana Woodburn
• Publisher: Butterworth Scientific Elsevier
• Languages: English
• Product format: Paperback / Softback
• Released: 13.11.2006
• EAN: 9780750662468
• ISBN: 978-0-7506-6246-8
• Dimensions: 190 mm x 245 mm x 22 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Kundendienst, Kundenbetreuung, Service, Verkauf