Fr. 94.30

David A. Aaker, George S. Day, V. Aaker Kumar, Vineet Kumar

Essentials of Marketing Research

English · Hardback

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Description

Presenting an overview of the major steps in the marketing research process, this text looks at the applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing.

Product details

Authors	David A. Aaker, George S. Day, V. Aaker Kumar, Vineet Kumar
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	23.11.2001

EAN	9780471412359
ISBN	978-0-471-41235-9
No. of pages	576
Subjects	Social sciences, law, business > Business > Advertising, marketing Marketing, Marktforschung

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